The annual tech trade show, CES, is back for another
year where we'll see some of the most impressive tech reveals of the year. We
take a closer look at exactly what CES is when it's taking place, and who can
attend.
CES 2024 will
majorly focus on AI, with an "All ON" theme. Even the CES imagery
appears to be AI-generated.
You can also learn
more about AI and its impact on the field of data engineering in our blog How Artificial Intelligence Aids in Data Engineering.
What is CES?
The Consumer
Electronics Show (CES) is a massive annual event where some of the most
transformative technology makers and innovators show off their latest and
greatest releases. The show began in 1967 in New York City as a bi-annual event
until the late 1990s. In recent years, the formerly transient show has settled
into Las Vegas as its home, typically at the Las Vegas Convention Center and
other nearby hotels.
The only gap in the
long-running string of shows happened during the COVID-19 pandemic, as CES 2021
was held as an exclusively digital event for the first time in its history. CES
2020 happened just weeks before the COVID-19 pandemic shut down the world and
was a successful event with about 140,000 attendees.
The CES event
returned to in-person status in 2022, but concerns over surging COVID-19
infection rates led many exhibitors to cancel, and the show ended one day
earlier than initially planned. CES 2022 hosted only 45,000 attendees, a stark
contrast from pre-pandemic times.
In 2023, CES was
once again at full, in-person capacity, housing major reveals from companies
like Samsung, Acer, Asus, HTC, Lenovo, and more. CES 2023 included about
115,000 attendees and vendors from 174 countries spread across 41 separate
technology areas.
The Consumer Technology
Association (CTA) expects to host about 130,000 people for CES 2024.
When is CES 2024?
CES 2024 officially
runs from Tuesday, Jan. 9, through Friday, Jan. 12 at the Las Vegas Convention
Center, the Venetian Expo, and the Aria Resort & Casino. There will be two
in-person Media Days open exclusively to members of the press on Jan. 7 and 8.
You can expect many exhibitors to make most of their announcements when the
show opens on Tuesday.
Who is attending CES 2024?
Though the list of CES exhibitors is too long to include here,
the CTA has 311 Fortune Global 500 companies and 38 of the top global
retailers registered to participate in the event. CES has a full directory of exhibitors
on its
website.
Many of the biggest consumer electronics companies attending CES
are showcasing new technologies and products, but even some of the companies
that aren't releasing new products will be in attendance.
CES 2024 will feature
chipmakers like Intel, AMD, and Nvidia; mobile and home electronics companies
like Samsung, Google, LG, and Amazon; PC makers like Asus, and HP; and even
numerous automakers like BMW.
What trends to see in CES 2024: what’s next in technology?
To put it all in context, here are the
three themes that will make the biggest impact at this year's CES.
·
AI
clouds everything
Any
product that includes an algorithm, machine learning, or automation of any kind
is going to be marketed as an AI-powered product at CES 2024. Make no mistake,
there will be plenty of AI-washing, as companies compete with each other to
ride the generative AI wave. Fortunately, there are a ton of potential benefits
to look forward to; from products and features that will automatically
translate audio and text from different languages to TV hardware that will
improve upscaling of low-res content for today's amazing 4K and 8K displays to
truly time-saving automation in the products you use every day.
·
VR,
AR, and XR prep for a big year
The
metaverse may have been worthless, but mixed reality (MR), Augmented reality (AR),
and extended reality (XR) are surging on a new wave of interest, thanks in
large part to Apple's Vision Pro announcement, which has put the spotlight on
the next generation of immersive digital experiences. CES 2024 will feature new
hardware and experiences that will push it to the next level. We're expecting
announcements about headsets that will use Qualcomm's new XR2+ Gen2 VR chip,
new sensors and software that will extend what today's headsets and experiences
can do, and the latest updates on how all kinds of organizations -- from health
care to astronauts to law enforcement to architects to product designers -- are
now relying on VR and XR to do critical parts of their work every day.
Of course, all of this is an introduction to the launch of the Apple Vision Pro, the arrival of the Samsung/Google XR headset, and a tidal wave of new experiences from developers who will take advantage of these immersive digital platforms.
·
100-inch
TVs lead a wave of innovation
TVs are back at the center of innovation at this year's show -- and leaps forward in display technology are making an even bigger and broader impact across the tech industry. From OLED to Mini-LED to Laser TV (projectors), there's a new explosion of innovation and competition that's making content more exciting than ever to consume. Nothing says CES like 100-inch TVs, and we're going to see a lot of them at CES 2024. A new generation of 100-inch TVs is coming to market that won't break the bank or your back. We can't wait to show you the latest TVs and home entertainment products that are coming to transform and level up the way you experience content in 2024.
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