CES 2024: What is it, when it’s happening, and what’s next in tech

CES 2024

The annual tech trade show, CES, is back for another year where we'll see some of the most impressive tech reveals of the year. We take a closer look at exactly what CES is when it's taking place, and who can attend.

CES 2024 will majorly focus on AI, with an "All ON" theme. Even the CES imagery appears to be AI-generated.

You can also learn more about AI and its impact on the field of data engineering in our blog How Artificial Intelligence Aids in Data Engineering.

What is CES?

The Consumer Electronics Show (CES) is a massive annual event where some of the most transformative technology makers and innovators show off their latest and greatest releases. The show began in 1967 in New York City as a bi-annual event until the late 1990s. In recent years, the formerly transient show has settled into Las Vegas as its home, typically at the Las Vegas Convention Center and other nearby hotels.

The only gap in the long-running string of shows happened during the COVID-19 pandemic, as CES 2021 was held as an exclusively digital event for the first time in its history. CES 2020 happened just weeks before the COVID-19 pandemic shut down the world and was a successful event with about 140,000 attendees.

The CES event returned to in-person status in 2022, but concerns over surging COVID-19 infection rates led many exhibitors to cancel, and the show ended one day earlier than initially planned. CES 2022 hosted only 45,000 attendees, a stark contrast from pre-pandemic times.

In 2023, CES was once again at full, in-person capacity, housing major reveals from companies like Samsung, Acer, Asus, HTC, Lenovo, and more. CES 2023 included about 115,000 attendees and vendors from 174 countries spread across 41 separate technology areas.

The Consumer Technology Association (CTA) expects to host about 130,000 people for CES 2024.

CES 2024

When is CES 2024?

CES 2024 officially runs from Tuesday, Jan. 9, through Friday, Jan. 12 at the Las Vegas Convention Center, the Venetian Expo, and the Aria Resort & Casino. There will be two in-person Media Days open exclusively to members of the press on Jan. 7 and 8. You can expect many exhibitors to make most of their announcements when the show opens on Tuesday.

Who is attending CES 2024?

Though the list of CES exhibitors is too long to include here, the CTA has 311 Fortune Global 500 companies and 38 of the top global retailers registered to participate in the event. CES has a full directory of exhibitors on its website

Many of the biggest consumer electronics companies attending CES are showcasing new technologies and products, but even some of the companies that aren't releasing new products will be in attendance. 

CES 2024 will feature chipmakers like Intel, AMD, and Nvidia; mobile and home electronics companies like Samsung, Google, LG, and Amazon; PC makers like Asus, and HP; and even numerous automakers like BMW. 

What trends to see in CES 2024: what’s next in technology?

To put it all in context, here are the three themes that will make the biggest impact at this year's CES.

·        AI clouds everything

Any product that includes an algorithm, machine learning, or automation of any kind is going to be marketed as an AI-powered product at CES 2024. Make no mistake, there will be plenty of AI-washing, as companies compete with each other to ride the generative AI wave. Fortunately, there are a ton of potential benefits to look forward to; from products and features that will automatically translate audio and text from different languages to TV hardware that will improve upscaling of low-res content for today's amazing 4K and 8K displays to truly time-saving automation in the products you use every day. 

·        VR, AR, and XR prep for a big year

The metaverse may have been worthless, but mixed reality (MR), Augmented reality (AR), and extended reality (XR) are surging on a new wave of interest, thanks in large part to Apple's Vision Pro announcement, which has put the spotlight on the next generation of immersive digital experiences. CES 2024 will feature new hardware and experiences that will push it to the next level. We're expecting announcements about headsets that will use Qualcomm's new XR2+ Gen2 VR chip, new sensors and software that will extend what today's headsets and experiences can do, and the latest updates on how all kinds of organizations -- from health care to astronauts to law enforcement to architects to product designers -- are now relying on VR and XR to do critical parts of their work every day.

Of course, all of this is an introduction to the launch of the Apple Vision Pro, the arrival of the Samsung/Google XR headset, and a tidal wave of new experiences from developers who will take advantage of these immersive digital platforms.

CES 2024

·        100-inch TVs lead a wave of innovation

TVs are back at the center of innovation at this year's show -- and leaps forward in display technology are making an even bigger and broader impact across the tech industry. From OLED to Mini-LED to Laser TV (projectors), there's a new explosion of innovation and competition that's making content more exciting than ever to consume. Nothing says CES like 100-inch TVs, and we're going to see a lot of them at CES 2024. A new generation of 100-inch TVs is coming to market that won't break the bank or your back. We can't wait to show you the latest TVs and home entertainment products that are coming to transform and level up the way you experience content in 2024.

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